Golden Artist Colors Acquires PanPastel® and Sofft Tools®

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We are delighted to tell you about some big news – Golden Artist Colors has acquired the PanPastel® & Sofft®  brands & product ranges.

We are thrilled about this great opportunity that combines the ideas that began in our studio/lab with GOLDEN’s technical expertise, forward-thinking, and deep commitment to offering the best possible colors to artists. This will ensure that the PanPastel and Sofft ranges will expand and grow to their full potential and beyond. Offering artists many exciting new creative possibilities.

We are confident that the products will be in good hands with GOLDEN, a company we have always admired and respected.
We are deeply grateful to the small team here at Colorfin for their dedicated work in helping us manufacture and ship the products since we launched them in 2007.
To all the retailers & distributors that sell PanPastel and Sofft, thank you for your support and for making our products available locally to artists around the world. 
To the many artists that we have met since the very first days of PanPastel and Sofft in 2007: bringing PanPastel Colors to life through your artwork and sharing your knowledge by teaching others – thank you – you have inspired us every day!

(Left to Right) GOLDEN CEO & Co-Founder Mark Golden; GOLDEN President & COO Barbara Schindler; Colorfin LLC Co-Founders Bernadette Ward and Ladd Forsline

Read more about this news at

To learn more about Golden Artist Colors and its brands, visit
For information and resources for PanPastel and Sofft, visit